Lakey Enterprises
A corporate rebrand brought to life through identity, stationery and custom garment design for schoolwear and sportswear.
Year
2024
Scope
Visual Corporate Identity
Client
Lakey Enterprises
Duration
4-week rebrand · Ongoing garment design
A contemporary corporate rebrand for Lakey Enterprises, a clothing manufacturer specialising in school uniforms and sportswear. The identity was developed to create a stronger, more recognisable brand across both corporate and apparel applications.
Challenge
Lakey Enterprises needed an identity that could become more than just a logo — something distinctive, recognisable and versatile enough to live across garments, labels, stationery and other brand touchpoints. The client’s brief was clear: make the identity brandable.
Solution
The new identity centres around a custom mark inspired by the initials of Lakey Enterprises. Its angular, forward-moving form introduces a sense of movement and athleticism, reflecting the company’s connection to sportswear.
The layered horizontal details subtly reference a zip and garment construction, creating a visual connection to the company’s manufacturing roots. Paired with a clean wordmark and refined blue palette, the result is a simple, flexible identity that can be consistently carried across both corporate and garment applications.
